What is the Difference Between Mobile-Friendly vs Responsive Web Design (RWD)

We've seen instances where these two terms are interchanged when discussing viewing websites on mobile devices, but it is important to know they are vastly different. In this article, we will explain, in easy-to-understand language, the essential differences between them both. Let's being with "mobile-friendly".

Mobile Friendly

Example of mobile-friendly website

A mobile friendly website is a site designed to function on a phone or tablet. You can replace the word function with display, as that is all that it is doing. It will display a website EXACTLY the same way it does on a computer screen.


Example of responsive website

Responsive websites adjust to the pixel-width of the screen upon which they are being viewed, providing the same level of user experience on every device and preserving all content necessary to maintaining such user experience.

Why is this a problem?

A computer screen has a completely different shape, size and aspect ratio than a phone or tablet. For the most part, a mobile-friendly website shrinks your site's display, causing the user to have to pinch, zoom, scroll - and LEAVE!
Responsive sites will never have users zooming, squinting as the display is based on the device being used to view it. The website will take full advantage of the screen space and makes sure that site visitors can use your site with ease, call you, get directions or make a purchase!

Responsive web design displays your site customized to fit the screen, no matter the size or device.

Illustration of desktop, tablet and mobile responsive web sites

The Solution

If your website is not currently responsive, don't panic (ok, panic a little because you have a serious problem). But, before you shell out thousands of dollars on a new website, we've got good news! Siteboxpro can convert your current website to a responsive format for a fraction of the cost of a new site. To learn more about our Responsive Conversion package, click here or give us a call at (281) 549-5229.

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