Advice, tips and tricks for your online marketing

Don't Take My Word for It! The Power of Customer Content and Testimonials

Do you know what your customers are saying about your business? Are they even saying anything? Valid, frequent customer testimonials are one of the most effective tools in your marketing arsenal. Your perspective customers are becoming more and more aware of your business's reputation, which plays a major role in their buying decisions.

Did you know that your perspective customers are making their decision to do business with you based on online feedback and reviews, even before they click on your website?

Consider this: a customer needs a service provider, let's say it's a plumber.

How most BUSINESSES think

  • Customer "Googles" for a plumber in Houston.
  • Customer sees "Baker Plumbing" as the #1 positioned listing
  • Customer is overjoyed, clicks through to the website and schedules an appointment

How most CUSTOMERS think

  • Customer "Googles" for a plumber in Houston.
  • Customer sees list of results
  • Customer find local provider with tons of great reviews
  • Customer feels confident, clicks through to the website and schedule an appointment

Below is a Google search for "Houston plumber" conducted on 4/2/2018 @9:31am, illustrating how reviews appear and potentially impact a prospects buying decision. Disclaimer: Rotorooter is not, nor has ever been, a Siteboxpro client, their Google listing simply illustrated our point - nice job guys!

Customer reviews drive clicks!


The Power of Testimonials

Looking for the "proof in the pudding"? Take a look at these recent stats:

  • 97% of consumers relied on online reviews for local businesses in 2017
  • 85% of people trust online reviews as much as a personal recommendation
  • 90% of customers read fewer than 10 reviews before forming an opinion about a business
  • 73% of consumers say positive reviews make them trust a local business more
  • Customers will spend 31% more with a business that has "excellent" or higher reviews
  • 97% of B2B buyers say user-generated content such as reviews is more credible than other types of content
  • 64% of software buyers will read at least six reviews before making a purchase decision

So what's the bottom line? User-generated content, reviews and testimonials provide a more credible and trustworthy appearance to prospects. You can make marketing promises all day long, but it won't make a difference if you cannot back up your claims with proof from past customers. That's why testimonials are more important than ever!


Additional Reading

Thinking about "stuffing" your site or social media with 'less than honest' reviews? Think again. Take a look at this article that talks about the dangers of fake reviews!